The world’s most iconic toy retailer and its titular mascot Geoffrey are coming to the big screen to inspire new generations of kids that will never want to grow up. From bikes to trains to videogames, Toys Я Us remains committed to inspire creativity, play, and imagination.

Founded in 1948, it grew into one of the world's most magical toy destinations, complete with its cheerful mascot Geoffrey the Giraffe and the unforgettable "I don't wanna grow up" jingle that still brings smiles to faces today.

While the brand has gone through changes over the years, it's finding new ways to delight a new generation of families, with fresh store experiences and renewed presence in various markets, proving that the magic of Toys "R" Us continues to spark imagination and excitement in children around the world.